Personal Couponing solution.
We enable global instore Validation and Redemption opportunities to the market. Together with our network of creative and media agencies we offer a complete solution for the creation, distribution, validation and instore redemption of personal coupons.
Retail Rush arms retailers with the knowledge to really understand how to efficiently increase and understand their sales, especially when it comes to the offline world. With trackable offers, brands can connect online channels, campaigns and data to actual, in-store purchases.
The ability to track a purchase from online-to-offline is particularly beneficial in the following ways:
- Allows retailers to drive incremental in-store sales at scale distinguishing between new or existing customers using audience data.
- Expands distribution, driving increased brand exposure and incremental in-store purchases.
- Utilizes a new transaction model, next to current business models.
- Understand purchase path insights.
- Single-use offers that run down to the SKU-level served in real-time. Each offer can be controlled via activation caps/total budgets.
- Tracking down to the member-level. Via API integration, with e.g. DMP/CDP, new/existing customers can be identified and served relevant offers.
Set up Personal Couponing campaign(s).
You or your agency creates a personal couponing campaign. We will add the terms and conditions that apply to the unique and personal barcodes, such as: product, discount, campaign period, redemption locations.
Distribution of the campaign.
Link your campaign* to your owned or paid media channels. The media channels you can link are numerous, e.g.: email, push notifications, social and search ads, online folders, in app notifications, print and POS materials. * If applicable: we have a network of agencies to help you with the creation and distribution of your campaigns.
Once the consumer claims the offer, a personal barcode is stored on the user’s mobile phone. It can be shared via email, saved or printed. The user presents the coupon in-store. The cashier scans the personal barcode.
Validation of the Coupon.
Our payment systems validate the unique coupon, when purchasing a product. As soon as the specified promotional conditions have been met, the discount will be deducted. This could include referring to an agency or a brand who may be funding the offer itself. We confirm a correct validation, and manage the burning of that coupon for single use.
ROPO-effects in real life and scale. By being able to track the in-store impact of their marketing efforts at a 1:1 transactional level, the retailer could leverage their customers’ online behavior to provide relevant, actionable offers across multiple channels and devices in real-time. Customer journey KPI’s are reported (clicks, coupon claims, coupon redemptions). Get your insights per campaign, channel, period and location.
We offer additional data services in order to identify, enrich and activate your target audience and (potential) customers. Optimize your omnichannel campaigns and data strategy.
Via our partner network we have access to a reach of > 150 million of highly relevant and accurate consumers. Reach out for more information.
Being in control
Our solution offers the opportunity to set up and execute omnichannel promotions.
Collect new insights in the customer journey and link this to your (CRM) data.
After a smooth onboarding, you are able to set up and distribute your campaigns within a few minutes!
In addition to a small start-up fee, we charge a fee per transaction. Reimbursements depend on a number of variables that we collectively map out.