Activate consumers. Validate the action. Reward what works.
ShopperProof™ is a white-label infrastructure layer from Retail Rush and epay for validation, rewards, settlement and measurable commerce outcomes.
Together, Retail Rush and epay help partners prove which campaigns drive real shopper actions — including purchases, registrations, uploads, claims and repeat purchases.
Retail Rush handles validation, campaign logic and measurement.
epay handles rewards, redemption, settlement and financial processing.
Objective → Activation → Shopper proof → Validation → Reward → Settlement → Measurement → Scale
Validate. Reward. Measure.
From activation to validated shopper action
Brands activate consumers across retail media, e-commerce, loyalty, wallets, delivery, gaming, fintech, travel and other commerce channels.
ShopperProof™ connects those activations to real shopper actions that can be validated — such as registration, purchase, SKU/EAN product checks, receipt uploads, redemptions, transactions and repeat purchases — within existing partner and platform experiences.
Validate
Check whether the shopper action meets the campaign conditions — from product, period and retailer to region, SKU/EAN product code, shopper eligibility, proof of purchase and campaign rules.
Reward
Issue rewards only after the shopper action has been validated — including coupons, cashback, wallet credit, vouchers, prepaid value, retail gift cards and partner rewards — through existing partner or platform touchpoints.
Measure
Measure which activations drive validated conversions, repeat purchases and commercial impact — by audience, region, channel, retailer, SKU/EAN product code, reward type, purchase behaviour and cost per validated action.
Validate. Reward. Measure.
From campaign activity to validated shopper action and measurable commercial outcomes
Media, retail media and promotional campaigns can show activity, but not always verified outcome:
- reach;
- impressions;
- views;
- clicks;
- engagement;
- in-app engagement;
- claims;
- coupon downloads;
- redemptions.
But brands need to know what actually happened after activation:
- Did shoppers buy or try the product?
- Did we acquire new customers or activate switchers?
- Which audience, region, retailer or channel converted best?
- Which partner or platform created the most valuable shopper action?
- Which reward mechanic drove repeat purchase?
- Did the campaign grow the basket or subsidise existing demand?
- Where should the next budget scale?
ShopperProof™ turns campaign activity into validated shopper actions and measurable commerce outcomes — with reusable intelligence for the next launch, market, partner or budget decision.
One governed layer across markets, retailers, platforms and channels
For global brands, shopper activation rarely happens in one market, one retailer or one channel. A single campaign may run across multiple countries, retailers, agencies, retail media networks, commerce partners, platforms and reward mechanics.
That creates operational and commercial complexity: validation rules differ, data flows vary, retailer acceptance rules are not uniform, reward fulfilment differs by market and channel, and settlement or discount reconciliation requires control.
ShopperProof™ gives brands and partners one governed validation, reward, settlement and measurement layer beneath shopper activation — making campaigns easier to compare, control and scale.
What this enables
Consistent campaign logic
Apply campaign conditions across products, periods, retailers, regions, SKUs/EANs, audiences, channels and platforms.
Validated shopper actions
Verify participation, purchase, receipt, redemption, transaction, location, commerce proof and repeat behaviour.
Reward control
Issue rewards only after validation.
Retailer and partner governance
Support acceptance rules, eligibility fraud controls, funding flows and commercial terms.
Settlement and discount reconciliation
Support settlement between brands, retailers, partners, platforms and consumers.
Comparable reporting
Measure performance across markets, retailers, channels, SKUs, regions, rewards, repeat purchase and cost per validated action.
Reusable intelligence
Build an intelligence base for future launches, market prioritisation, partner selection, platform selection and budget allocation.
One campaign. Multiple countries. Multiple retailers. Multiple platforms. Multiple channels.
One validation layer. One intelligence dashboard.
From objective to measurable commercial impact
Define the objective
Trial, acquisition, repeat purchase, basket growth, SKU push, regional growth or channel activation.
Activate the campaign
Brands, agencies, platform partners and partners launch across retail, media, commerce, loyalty or wallet channels.
Capture the claim
Shoppers participate through a receipt, code, coupon, wallet, retailer, partner, app, platform or commerce flow.
Validate the action
Retail Rush validates eligibility, purchase, SKU/EAN, receipt, transaction, location and campaign rules through ShopperProof™ — against the defined campaign conditions.
Reward the shopper
Rewards are issued only after validation — through the chosen reward, platform or partner channel.
Govern and settle
Rules, acceptance logic, fraud checks, funding flows, discount reconciliation and settlement structures are managed across partners.
Measure performance
Results are compared by objective, SKU, retailer, country, channel, location, reward, repeat purchase and cost per validated action.
Scale the validated mechanics what works
Successful mechanics are repeated across markets, retailers and partner environments.
Objective → Activation → Shopper proof → Validation → Reward → Settlement → Measurement → Scale
Retail is a key channel — but not the only one
Retail often connects directly to product purchase, SKU/EAN validation, receipt validation, POS signals and retail media activation. ShopperProof™ is designed to work behind retail, media, loyalty, wallet and commerce platform experiences.
But ShopperProof™ also supports validated activation across:
- retail;
- e-commerce;
- loyalty & rewards;
- wallets & fintech;
- delivery;
- gaming;
- travel & hospitality;
- partner and platform channels.
A validated shopper action can unlock value across multiple environments, including coupons, cashback, wallet credit, gaming incentives, delivery rewards, retail gift cards, vouchers and prepaid value.
This makes it possible for platforms to offer brand-funded activation based on validated shopper action, not only engagement.
Retail-led does not mean retail-only. It means commerce proof at the centre.
One ecosystem for validation, rewards, settlement and performance intelligence
ShopperProof™ connects brands, agencies, retailers, retail media networks, commerce partners, platforms and reward infrastructure through one governed performance layer.
Brands set the objective. Agencies, retail media networks, commerce partners and platforms create the campaign and the reach. Retail Rush validates the shopper action through ShopperProof™. epay powers rewards, payments, issuing, redemption, reconciliation and settlement.
For platforms and partners, ShopperProof™ adds the proof, reward and settlement layer without replacing the existing shopper experience.
Built for partner ecosystems
ShopperProof™ can work with existing agencies, retail media networks, coupon platforms, loyalty providers, wallets, fintech apps, cashback platforms, delivery platforms and commerce partners.
Depending on the campaign setup, ShopperProof™ can act as a full white-label campaign layer, an embedded infrastructure module, or a connected proof, reward, settlement and measurement layer alongside existing partner platforms.
Three connected roles
Retail Rush
Provides proof validation, campaign logic, governance, reporting and performance measurement.
ShopperProof™
A white-label infrastructure connecting activation, validation, rewards, settlement and measurement
epay
Provides reward, payment, issuing, redemption, reconciliation and settlement execution.
One ecosystem. Multiple partners. Connected validation, rewards, settlement and intelligence.
Connected commerce reach through epay infrastructure
ShopperProof™ is supported by epay's commerce infrastructure and network reach.
Brand partners and payment methods
Retail and commerce partners
Connected touchpoints
Countries
This gives brands and platforms a scalable foundation for reward fulfilment, payment flows, reconciliation and settlement across markets, retailers and channels.
One FMCG launch. Multiple markets.Comparable proof.
A global FMCG brand and its agency launch a new product across multiple countries, retailers, commerce partners and platform partners.
The objective: 50,000 validated product trials in 8 weeks, with clear insight into which markets, retailers, channels, rewards, shopper segments and platform partners are most likely to drive repeat purchase — and at what cost per validated trial.
ShopperProof™ creates a single validation and measurement layer across fragmented campaign activity, making results comparable across markets, retailers, platforms and reward mechanics.
Illustrative market comparison
The result is not just a campaign report, but a reusable decision layer for the next launch, next market, next partner and next budget decision.
ShopperProof™ turns fragmented campaign activity into validated, comparable commerce intelligence.
One activation mechanic. Multiple markets. Multiple retailers. Multiple platforms.
One validation layer. Comparable intelligence.
Build your validated shopper activation layer
Validate the action. Reward what works. Scale what proves value.
Whether the goal is trial, acquisition, repeat purchase, basket growth, units sold or a multi-market launch, ShopperProof™ connects activation to validated shopper behaviour, rewards, settlement and performance intelligence.
It helps brands, agencies, retail media networks, commerce partners and platform partners prove which activation create real shopper action — and where to scale next.
One campaign. Multiple retailers. Multiple platforms. Multiple channels. One validation layer. One intelligence dashboard.
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Turn activation into validated shopper action.