Mobile coupons: The missing link between targeted media campaigns and the measurement of in-store transactions

Retail Rush has completed the first global platform for Mobile Couponing in early 2022 and offers this brand new solution to retailers & brands and their agencies.

What does the Mobile Couponing solution entail:

Retail Rush provides online and offline promotional campaigns for retailers and brands with unique personal barcodes. These unique barcodes can be displayed by consumers on the mobile phone, and can then be scanned, validated and processed at the cash registers of almost all national and international retailers.

Reporting:

Through our advanced dashboards, the in-store transactions can be made transparent in real-time as a result of these online and offline campaigns. (Per campaign, media channel, offer and store.) Based on this, the ROI of the media expenditure can be better measured (including the ROPO effect) and improved. The promotional pressure can be reduced and the Omnichannel strategy maximized.

First party data collection

The Retail Rush Mobile Couponing solution helps to collect first party data: in exchange for a discount or free sample for the consumer, customer profiles can be built, and the bond with buyers can be strengthened through follow-up communication.

For whom

The large global brands and retailers, their media agencies and activation agencies can use the platform to deploy (online) campaigns on a large scale aimed at more traffic and purchases in physical store locations and also online.

On the side of the large retailers, there is a lot of data available about buyers and their transactions, but it is difficult for the brands to access because of its sheer size. The latter would like to have data from their purchasing customers.

Retail Rush will help retailers and brands make the data of these buyers available through the use of mobile coupons. This creates an extra revenue model for the cooperating retailers, in which they can be completely unburdened by Retail Rush.

In addition, the solution is very interesting for medium-sized retail chains and independent producers who want support in collecting and working with large amounts of consumer data.

Have a look at our solution

WHY RETAIL RUSH?

  • Create and distribute your own campaign
    Retail Rush will add the unique and personal barcodes, so no duplication, no mis-redemption.

  • Determine the scale
    Validation and redemption in 1 or 10,000 stores. National or international. It does not matter.

  • State-of-the-art validation & payment platform
    We collaborate with national and global payment providers.

  • Robust
    100% reliable and safe. Every year, billions of transactions are handled via these providers.

  • Convenience & Speed: No technical integrations
    We use existing cash register connections and payment routes. It is easy and accessible to start using our solution.

  • 100% ROPO-insights
    Calculate the In-Store ROI of your media campaigns and media channels and start optimizing your omnichannel campaigns!

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OUR SOLUTION.

How does the solution work?

  • The creative agency develops the campaign;
  • Retail Rush supplies the unique personal barcodes for this;
  • The campaign is distributed by the media agency;
  • The consumer clicks on the advertisement/promotion;
  • And arrives on a page with a unique barcode;
  • The consumer saves or prints the coupon on the smartphone;
  • And shows the personal barcode in the store;
  • After scanning the barcode, validation and redemption of the discount takes place;
  • An overview of the transactions is visible in the Retail Rush dashboard;
  • Clearing of the discount between the brand and retailer takes place on the basis of the redeemed coupons.

Retail Rush is the bridge, connecting the online to the offline world.

In today’s evolving marketing landscape, connecting the dots of digital engagement to in-store sales and ROI is more important than ever for retailers and brands.

This is accomplished by connecting brand engagement to any purchase across the marketing ecosystem (email, social, app notifications, online folders, POS materials etc.) with personalized offers, valuable first-party data, and path-to-purchase insights. The types of promotions are endless; you can even add gamification elements (wheel of fortune, scratch & win etc.).

Our solution can be set up quickly, effectively and at a low cost. No technical integrations required! Our network now consists of more than 1,000,000 retail outlets.

Logo Retail epos Connections

Reporting.

Through our partnerships with national and global payment providers – we are able to link any desired campaign to retail claims and transactions. Gain omnichannel path-to-purchase to compile a unique and 360 degree customer view!

Insights that arise, include:

  • Which offer (discount/incentive/content) drives to (highest amount of) in-store sales?
  • Which target group responds to which promotion?
  • Which marketing channels generate more or less in-store traffic and sales?
  • Which region or branch generates more or less sales?
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“Retail Rush supports our clients (retailers & brands) by offering a Mobile Couponing solution. Adding unique and personal barcodes to our online marketing campaigns, leads to instore transactions and brand new insights to optimize our omnichannel strategy.”