Mobile Couponing: The missing link between targeted online media campaigns and in store transactions.
82% of smartphone users say they consult their phones on purchases they’re about to make in a store. On our couch, while commuting, we all love to discover and research new products and discounts (Google, Ipsos 2019).
Then there is the slow death of paper catalogues. Only 2 out of 10 catalogues are actually read. A stat that is not going to improve. So the truth is that 8 out of 10 euros you spend are wasted.
Whilst Covid has accelerated the shift to online purchase channels, In-store shopping remains king when it comes to retailers’ margins and profitability.
It’s imperative to have a shift to digital strategy. But be aware: the cookie-less world is here to stay and current drive2store solutions based are mainly based on these (soon to be useless) 3rd party cookies.
What if Retail Rush can help you on:
- collecting and capitalizing on your first party data
- drive instore traffic via every (targeted) campaign and media channel
- reach your (potential) clients in an alternative, effective and trackable way
- all the way up to the POS / cash registers in-store
Retail Rush has developed a ground breaking solution to redeem personal and unique online coupons in-store.
To get maximum return from this ROPO (Research Online, Purchase Offline) effect, please reach out!
The unique, personal barcodes are distributed through any desired campaign and media channel. This ensures that you can serve attractive customer segments, that are not actively looking for a discount. These coupons can then – without technical adjustments – be validated and settled on the cash registers of almost all major retailers. Consumers benefit from a discount or free sample product at the checkout, by displaying the barcode on their smartphone.
Retailers and brands are benefiting from increased traffic and sales in its physical stores. The transactions in the stores can thus be included in ROI calculations for online media expenditure. As a result, the effectiveness of campaigns can be improved, costs can be saved and media budgets can be used more intelligently.
Our platform is ideal for industries with an omnichannel focus and physical presence, such as High Street retailers, Supermarkets, CPG/FMCG Brands, Convenience stores, DIY stores, Drugstores, Petrol, (Fast)food chains, Kiosks and Leisure.
WHY RETAIL RUSH?
Create and distribute your own campaign
Retail Rush will add the unique and personal barcodes, so no duplication, no mis-redemption.
Determine the scale
Validation and redemption in 1 or 10,000 stores. National or international. It does not matter.
State-of-the-art validation & payment platform
We collaborate with national and global payment providers.
100% reliable and safe. Every year, billions of transactions are handled via these providers.
Convenience & Speed: No technical integrations
We use existing cash register connections and payment routes. It is easy and accessible to start using our solution.
The transaction results are presented in dashboards. When combined with the online media expenditures, you can calculate the ROI of these expenditures and start to optimize your retail and omnichannel campaigns!
How does the solution work?
- Your agency creates a campaign;
- The consumer clicks on your ad/promotion;
- A personal coupon with unique barcode is generated automatically;
- The coupon can be stored on the user’s mobile phone;
- The user presents the coupon In-store and the personal barcode is scanned;
- Through our cash register connections of our partners, validation and redemption takes place;
- Results are immediately available in our reporting dashboards.
Retail Rush is the bridge, connecting the online to the offline world.
In today’s evolving marketing landscape, connecting the dots of digital engagement to in-store sales and ROI is more important than ever for brands.
This is accomplished by connecting brand engagement to any purchase across the marketing ecosystem (email, social, app notifications, online folders, POS materials etc.) with personalized offers, valuable first-party data, and path-to- purchase insights. The different types of promotions are endless: a discount, a 2 for 1 offer or a free sample on location. Add gamification elements (wheel of fortune, scratch & win etc.) as you wish.
Our solution can be set up quickly, effectively and at a low cost. No technical integrations required! We offer our services on a local, national and international scale via our cash register connections with more than 1,000,000 retail outlets.
Through our partnerships with national and global payment providers – we are able to link any desired campaign to retail claims, and sales, both nationally and internationally.
Campaign insights can be used and offer a unique and 360 degree customer view!
Insights you can add:
- Which offer (discount/incentive/content) leads to the highest sales in the stores?
- Which is the best target group to generate store traffic and sales (test prospects vs customers, gender, age, etc.)?
- Which marketing channels generate more or less traffic and sales?
- Which region or branch generates more or less sales?