Mobile coupons: The missing link between targeted media campaigns and the measurement of in-store transactions
Retail Rush has completed the first global platform for Mobile Couponing in early 2022 and offers this brand new solution to retailers & brands and their agencies.
What does the Mobile Couponing solution entail:
Retail Rush provides online and offline promotional campaigns for retailers and brands with unique personal barcodes. These unique barcodes can be displayed by consumers on the mobile phone, and can then be scanned, validated and processed at the cash registers of almost all national and international retailers.
Through our advanced dashboards, the in-store transactions can be made transparent in real-time as a result of these online and offline campaigns. (Per campaign, media channel, offer and store.) Based on this, the ROI of the media expenditure can be better measured (including the ROPO effect) and improved. The promotional pressure can be reduced and the Omnichannel strategy maximized.
First party data collection
The Retail Rush Mobile Couponing solution helps to collect first party data: in exchange for a discount or free sample for the consumer, customer profiles can be built, and the bond with buyers can be strengthened through follow-up communication.
The large global brands and retailers, their media agencies and activation agencies can use the platform to deploy (online) campaigns on a large scale aimed at more traffic and purchases in physical store locations and also online.
On the side of the large retailers, there is a lot of data available about buyers and their transactions, but it is difficult for the brands to access because of its sheer size. The latter would like to have data from their purchasing customers.
Retail Rush will help retailers and brands make the data of these buyers available through the use of mobile coupons. This creates an extra revenue model for the cooperating retailers, in which they can be completely unburdened by Retail Rush.
In addition, the solution is very interesting for medium-sized retail chains and independent producers who want support in collecting and working with large amounts of consumer data.